The word ‘Design’ in general, is a very important process applied to any product, item or idea. An integral mechanism that determines the effectiveness and overall success of anything that features in our modern-day world.
‘Designing for the future’ is the ideology applied to, hopefully, retain a product/items shelf life all whilst remaining current in an ever evolving social climate.
The issue that I am raising in this blog post is about gender and kids fashion in modern society.
Today sees young people increasingly challenging conventional gender stereotypes. Common with the millennial’s generation they agree gender isn’t limited to just male and female but many forms inbetween.
I’m looking to fashion in general for my musings on this issue and where I believe the strong debate for gender-less originates. Designers of the world can now be seen throwing male models down the runway in bright floral print shirts, tight legging and skirts, whist women in the same show adorning men’s tuxedo jackets, oversized shapeless sweatshirts and buzz cut hair dos.
‘Non-binary’ is probably the best way to describe artists way of expressing their work, but has this caused the whole world to now review their stance on gender diversity? The media via magazine shoots, articles and advertising are bringing this new ideology to the forefront of our mind and with social media, blogs and Instagram the norm, could we say we are on the edge of a revolution?
The modern-day sees the metro-sexual male conscious of his image and appearance. Now classed as the ordinary, any man noted sporting a perfectly manicure beard back in the 70’s, would be labelled effeminate. This shows change is possible and will happen however slow the uptake.
So what am I trying to say. Ultimately until a certain age, as a parent, you will be responsible for dressing your child. There will come a time when they will want a say in what colour their trainers are or indeed the design on the t-shirt; but if the world is serious about acknowledging this new era, for viewing people as people and not male/female – is kids fashion the place to start – Why can’t a boy where a pink shirt if he wants to? Why do you not see dinosaur print dresses available for girls?
As the new generation capable and almost responsible for this change without actually knowing so, their unconscious choices (when allowed) will shape the future for all. With high end fashion labels leading the way, high street retailers will hopefully catch on to embrace this strong cultural change that is needed and respect the term ‘designing for the future’ over the bank account figures.
The history books need updating to define a time when young people no longer have to grow up under prejudice for wanting an image, personality or character that society isn’t ready to embrace.